There’s this shopping center in my town. It’s pretty standard in that there’s a Gap store and a Barnes and Noble and you can’t spit without hitting a Starbucks (seriously, enough with the Starbucks, you crazy coffee drinkers), but there are a few little local independent shops there too, which is much groovier. A few months ago, a new store opened up. The storefront was pretty tiny, and the window had a display of little colored votive candle holders. All different colors. Pretty. I thought it was probably a candle/incense type store, like Illuminations. Or maybe a little home decor store. Something like that.
The next time I went to that shopping center, (which was weeks after the first time), I walked by there, and the window display was pretty much the same. Votive candle holders. Arranged a little differently than the first time, but still.
Then, I went in. And you know what? That store is ALL votive candle holders. That’s it. Nothing else. Rows and rows of the SAME THING. No different sizes, even. No different shapes. Just different colors. THAT’S IT.
I walked around the store, peering around the corners. What else is there? I wanted to ask. You can’t have a whole store full of just glass votive candle holders. That’s nuts. That’s like having a whole entire store of just Ticonderoga No. 2 pencils. Or something. You have got to have something else. A tapered candle holder maybe? Or a tealight candle holder? A different size? Anything?
Nope. Nothing. Just votive candle holders. All exactly the same. In any color you want them. And you know how much each of them costs?
FORTY FRICKIN’ BUCKS.
Some of them are fifty bucks, although I couldn’t tell why the extra ten dollars on the same exact votive candle holder. Are some colors ritzier?
Lookit, I am not trying to hate. This is an independently owned, local business, and the people who make these things make them by hand. These are all things that I love. Things I want to support. These are precisely the reasons that I am dangerously addicted to the Etsy website.
But really? Does this sound weird to anyone else?
First of all, how is this business even sustainable? How many forty-dollar votive candle holders is one person really going to buy? And how many people are going to drop a Benjamin on a pair of these puppies? A Benjamin! A whole Benjamin!
Apparently a lot of people. Because I looked it up (librarian!) and these things have got lots of media attention. They were featured on Martha Stewart. And many other places. There is hella hype about the votive candle holders. People love these things. And are buying them.
Another thing? They are not votive candle holders. They are “glassybaby.” That, according to the website, is both the singular and the plural title of what these things are. So, you can buy one glassybaby. Or you can buy ten glassybaby (goodbye four hundred smackers). That’s what they are. Don’t call them candle holders.
I’m sorry that I am going on and on about this but isn’t it FASCINATING?
Also! In the store, they had a display. The display was like, all these candle holders (or glassybaby, but I feel like a dumbass calling them that) doing different things. Like, one of them had a candle in it. Duh. Another one had a couple of pencils in it. Another one had some jewelry in it. Another one had some pennies in it. It was as if the person who put together the display was saying “look! So innovative! You can use it as a pencil cup! And a candle holder! And a change jar! And a place to keep your jewelry!”
Come ON. Glassybaby cannot possibly be saying that they invented the idea that a cup is something you use to PUT THINGS IN. Are people really not smart enough to know that a cup can be used in such a manner?
Again, I don’t mean to hate. The website looks very lovely and I am sure the person who owns this is very nice indeed. And so I mean this in the nicest way possible:
That shit is WEIRD.
Am I wrong?